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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Original price was: $29.95.Current price is: $16.89.

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(as of Sep 10, 2024 00:11:25 UTC – Details)



Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Publisher ‏ : ‎ Columbia Business School Publishing (June 28, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 227 pages
ISBN-10 ‏ : ‎ 0231158386
ISBN-13 ‏ : ‎ 978-0231158381
Item Weight ‏ : ‎ 1.8 pounds
Dimensions ‏ : ‎ 8.5 x 8.7 x 0.9 inches

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Customers find the advice in the book helpful, sophisticated, and practical. They describe the book as fantastic, engaging, and a true companion. Readers also mention the book is well-written, clear, and concise enough to not get lost.

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